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A lot of research has been done to find out what makes a headline into a really snappy headline. The two most basic aspects of a good headline are specificity and emotion.
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Popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker.
Including versions of Lorem Ipsum.
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Why do we use it? It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
Using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
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Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’.
will uncover many web sites still in their infancy.
Versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
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Where does it come from? Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
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McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words.
Consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
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Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC.
This book is a treatise on the theory of ethics, very popular during the Renaissance.
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Post titles, headlines, email subject lines and call to action text often needs to be concise and to the point.
With character limits enforced which prevent you from being verbose.
When you’re looking for that perfect SEO Power Word, which sums up the exact emotion that you’re trying to convey;
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Really want to be running up a page title that goes into several lines (2 at most), because the words you’ve chosen are too long.
Keeping your words short can also help with your overall post reading score and conversion rates.
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Research has been done to find out what makes a headline into a really snappy headline. The two most basic aspects of a good headline are specificity and emotion.
When you’re looking for that perfect SEO Power Word, which sums up the exact emotion that you’re trying to convey; you don’t really want to be running up a page.
Title that goes into several lines (2 at most).
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Because the words you’ve chosen are too long. Keeping your words short can also help with your overall post reading score and conversion rates.
A lot of research has been done to find out what makes a headline into a really snappy headline. The two most basic aspects of a good headline are specificity and emotion.
Title3
Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur.
From a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
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Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC.
This book is a treatise on the theory of ethics, very popular during the Renaissance.
Title3
Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words.
Consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Title3
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC.
This book is a treatise on the theory of ethics, very popular during the Renaissance.
Title3
Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words.
Consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Title3
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC.
This book is a treatise on the theory of ethics, very popular during the Renaissance.
Title3
Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words.
Consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Title3
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC.
This book is a treatise on the theory of ethics, very popular during the Renaissance.
